How NSW builders stop wasting money on flyers
3 min read
If you've ever paid for a few thousand flyers to get dropped across a suburb, you already know the feeling: most of them went to people who'll never call. Apartments. Brand-new houses. Homes that already had what you're selling. That's not marketing, that's a donation to the printer.
Where the money leaks
- Apartments and units, who don't own the roof or yard you'd work on.
- Near-new homes that don't need a thing for years.
- Homes that already have solar, a pool, or a fresh roof.
- Whole streets that were never going to be interested.
The fix: qualify before you pay
Instead of mailing everyone and hoping, the smart move is to check each home first and only pay to reach the ones worth it. That used to be impossible at scale. Now AI can read every roof and backyard from public aerial imagery and sort the suburb for you in minutes.
For a roofer, that means cutting every near-new roof and only reaching tired, faded, worn-out ones. For a solar installer, cutting every home that already has panels. For a pool builder, only homes with a backyard big enough to fit one. Same budget, but every card lands on a real opportunity.
The maths
Say a suburb has 4,000 homes. A flyer drop hits all 4,000. Targeting might tell you only ~800 are actually worth it. Mailing those 800 costs a fraction, gets a far better response, and you keep the rest of your budget for the next suburb. Spend less, reach better, win more.