EstatePR is done-for-you direct mail marketing for tradies across New South Wales. Our AI finds the exact homes that need your trade, posts each owner a personalised postcard, and tracks every lead, so you get more jobs without touching your marketing.
Paid ads for trades have gotten expensive, you bid against every competitor in your postcode, and most clicks never call. Generalist agencies charge a monthly retainer for a website and brand awareness you can't trace to a single job. And a normal letterbox drop pays to hit every home, when only a handful of them will ever need you. It all leaks money because none of it is built around the one thing that matters: a phone that rings with real work.
It reads aerial imagery and public NSW data to keep only the homes that need your trade, worn roofs, bare roofs, empty backyards, and skips the rest.
Each home gets a postcard showing their own place with your work rendered on it, printed and posted under your brand.
A QR code on every card tracks each lead back to the letterbox it came from, so you know exactly what your marketing returns.
The channels that turn into booked jobs, not vanity metrics. For most NSW tradies that means: ask every customer for a Google review, run targeted direct mail to the homes that actually need your work, keep a simple fast website, and reply to every missed call fast. Targeted mail is the one most tradies still miss, because until recently you couldn't find just the right homes affordably. Now you can.
You pay per postcard, all-in, with no lock-in, no minimum and no monthly retainer. You choose how many homes to mail, from a single card to a whole suburb. Because every card lands on a genuine prospect, one won job usually pays for the entire campaign many times over.
Yes, when it's targeted. The letterbox has almost no competition now, addressed mail still gets read by most households, and a personalised postcard showing an owner their own home gets a response digital ads rarely match. The old problem was waste. Reading each property with AI and only mailing the right homes fixes that.
No. EstatePR is done-for-you: we find the homes, design and render the postcards, print them, post them, and hand you the leads in a dashboard. There's no retainer and no marketing work on your plate. You run the jobs, we run the marketing.
All of New South Wales: Sydney, Newcastle, Wollongong, the Central Coast, Byron Bay and every town in between. You pick the suburbs and we find the right homes in them.